growth
Attribution WindowsLookback periods (e.g., 7/28 days) where conversions are credited to a campaign. more
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Analytics and Growth
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Brand PartnershipsCo-marketing and sponsorships that trade exposure, content, or fees for placement tied to your music. more
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Analytics and Growth
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CAC & LTVCustomer Acquisition Cost vs Lifetime Value. Aim for LTV ≫ CAC across music + merch + tickets. more
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Analytics and Growth
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Collaborations & FeaturesCross-pollinate audiences; split sheets and metadata sorted before release. more
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Music Business and Marketing
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Creative A/B TestingCompare thumbnails, hooks, captions, and mix tweaks; keep only statistically meaningful lifts. more
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Analytics and Growth
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Drip Content StrategyPlanned, serialized content drops around a release to sustain algorithmic touchpoints. more
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Analytics and Growth
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Fan Data StewardshipCollect and store emails/PII responsibly, comply with privacy laws, and honor unsubscribe preferences. more
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Analytics and Growth
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Pixel & Conversion EventsTrack page views, pre-saves, email signups, and purchases for ad optimization. more
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Analytics and Growth
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Playlist Source MixBreakdown of streams from algorithmic, editorial, user playlists, and library; guides pitching focus. more
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Analytics and Growth
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Retention CohortsTrack listener return rates by acquisition week/campaign to judge durable growth. more
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Analytics and Growth
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Save-to-Listen RatioHow often listeners save the track. Strong ratios correlate with algorithmic boosts. more
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Analytics and Growth
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Skip RatePercentage of plays skipped in the first 30–60 seconds; high values suggest intro or targeting issues. more
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Analytics and Growth
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Windowing StrategyTemporarily limiting a release to certain platforms/formats to maximize attention or revenue. more
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Analytics and Growth
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