Music Glossary: analytics-and-growth category

Lookback periods (e.g., 7/28 days) where conversions are credited to a campaign. more

Co-marketing and sponsorships that trade exposure, content, or fees for placement tied to your music. more

Customer Acquisition Cost vs Lifetime Value. Aim for LTV ≫ CAC across music + merch + tickets. more

Compare thumbnails, hooks, captions, and mix tweaks; keep only statistically meaningful lifts. more

Unique listeners per day. A leading indicator for momentum and algorithmic favor. more

Planned, serialized content drops around a release to sustain algorithmic touchpoints. more

Collect and store emails/PII responsibly, comply with privacy laws, and honor unsubscribe preferences. more

Focus ad spend, press, and touring where organic data shows traction. more

Track page views, pre-saves, email signups, and purchases for ad optimization. more

Breakdown of streams from algorithmic, editorial, user playlists, and library; guides pitching focus. more

Track listener return rates by acquisition week/campaign to judge durable growth. more

How often listeners save the track. Strong ratios correlate with algorithmic boosts. more

Percentage of plays skipped in the first 30–60 seconds; high values suggest intro or targeting issues. more

Temporarily limiting a release to certain platforms/formats to maximize attention or revenue. more