cohorts

Approx. post-WWII–mid-1960s births; high physical media loyalty and legacy act attendance. more

Approx. mid-1960s–early-1980s births; strong catalog/physical buyers and concertgoers. more

Approx. mid-1990s–2010s births; digital-native audience habits impact release and content strategies. more

Approx. early-1980s–mid-1990s births; heavy streaming/social usage with nostalgia purchase patterns. more

Track listener return rates by acquisition week/campaign to judge durable growth. more