music-business-and-marketing category
Ad FunnelsTop/mid/bottom funnel ads from awareness to conversion; track CPA/ROAS. more
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Analytics Review CadenceWeekly scan of streams, saves, watch time, CTR, geo; adapt content/ad spend. more
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Artist Brand Pillars3–5 themes defining story, visuals, and voice; guide content and partnerships. more
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Artist BrandingCrafting a consistent identity (sound, image, tone, visuals) that communicates who you are to your target audience. more
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Artist Manager RoleHandles business strategy, deals, and coordination; usually earns 15–20 % of gross revenue. more
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Audience PersonaProfile core listeners by age, interests, platforms; informs targeting and messaging. more
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Collaborations & FeaturesCross-pollinate audiences; split sheets and metadata sorted before release. more
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Content FlywheelLong piece → clips → quotes → behind-the-scenes; repurpose across channels. more
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CrowdfundingRaising funds from fans for albums or tours via platforms like Kickstarter or Patreon in exchange for rewards. more
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Email Fan ListA direct channel to fans that outlives platforms; use sign-ups, newsletters, and giveaways responsibly under GDPR. more
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Fan FundingPatreon, memberships, crowdfunding; clear value, consistent delivery. more
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he music industry’s most recognized awards, presented annually by the Recording Academy in the U.S. Grammys honor artistic and technical achievemen... more
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Legal/Accounting BasicsLLC setup, contracts, invoicing, tax planning; keep clean books. more
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Music Business and Marketing
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Merch StrategyBundle drops, limited runs, sizes/inventory planning; align with brand pillars. more
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Music Business and Marketing
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Owned ChannelsGrow email/SMS list for direct reach unaffected by algorithms. more
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Pixel & Conversion TrackingInstall pixels and conversion APIs for attribution on landing pages and stores. more
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Playlist PitchingSubmitting tracks to editorial or independent playlists with strong metadata, art, and description. more
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Pre-save & PitchingSet up pre-saves, pitch to editorial/user playlists, submit to blogs/media. more
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Pre-Save CampaignEncouraging fans to pre-add upcoming releases on streaming services to boost first-day algorithms. more
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Press KitA digital portfolio including bio, photos, music links, and contact info for promoters, labels, and media. more
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Press OutreachPersonalized pitches, newsworthy angles, assets ready (EPK, photos, quotes). more
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PricingTiered products (free, low, core, premium); bundles, limited editions, anchors. more
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Smart LinksOne link to route fans to DSPs/merch/tickets; capture emails with incentive. more
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Social CalendarPlan posts around milestones: teaser, pre-save, release, tour, BTS, UGC. more
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Social Media CalendarScheduling regular, authentic posts to maintain engagement; combine promotional and behind-the-scenes content. more
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Sponsorships & BrandsAlign with brands; deliverables, exclusivity, FTC disclosures, metrics. more
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StorefrontChoose platform, shipping zones, taxes, returns; integrate with CRM. more
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