Music Glossary: music-business-and-marketing category

Top/mid/bottom funnel ads from awareness to conversion; track CPA/ROAS. more

Weekly scan of streams, saves, watch time, CTR, geo; adapt content/ad spend. more

3–5 themes defining story, visuals, and voice; guide content and partnerships. more

Crafting a consistent identity (sound, image, tone, visuals) that communicates who you are to your target audience. more

Handles business strategy, deals, and coordination; usually earns 15–20 % of gross revenue. more

Profile core listeners by age, interests, platforms; informs targeting and messaging. more

Cross-pollinate audiences; split sheets and metadata sorted before release. more

Long piece → clips → quotes → behind-the-scenes; repurpose across channels. more

Raising funds from fans for albums or tours via platforms like Kickstarter or Patreon in exchange for rewards. more

A direct channel to fans that outlives platforms; use sign-ups, newsletters, and giveaways responsibly under GDPR. more

Patreon, memberships, crowdfunding; clear value, consistent delivery. more

LLC setup, contracts, invoicing, tax planning; keep clean books. more

Bundle drops, limited runs, sizes/inventory planning; align with brand pillars. more

Grow email/SMS list for direct reach unaffected by algorithms. more

Install pixels and conversion APIs for attribution on landing pages and stores. more

Submitting tracks to editorial or independent playlists with strong metadata, art, and description. more

Set up pre-saves, pitch to editorial/user playlists, submit to blogs/media. more

Encouraging fans to pre-add upcoming releases on streaming services to boost first-day algorithms. more

A digital portfolio including bio, photos, music links, and contact info for promoters, labels, and media. more

Personalized pitches, newsworthy angles, assets ready (EPK, photos, quotes). more

Tiered products (free, low, core, premium); bundles, limited editions, anchors. more

One link to route fans to DSPs/merch/tickets; capture emails with incentive. more

Plan posts around milestones: teaser, pre-save, release, tour, BTS, UGC. more

Scheduling regular, authentic posts to maintain engagement; combine promotional and behind-the-scenes content. more

Align with brands; deliverables, exclusivity, FTC disclosures, metrics. more

Choose platform, shipping zones, taxes, returns; integrate with CRM. more

Monitoring data from Spotify for Artists, YouTube Studio, etc., to refine marketing, setlists, and release timing. more