Music Glossary: artist

Label role focused on scouting talent, developing artists, and pairing songs/producers. Success depends on taste, timing, and support. more

Crafting a consistent identity (sound, image, tone, visuals) that communicates who you are to your target audience. more

Looped visuals and vertical edits that increase completion and save rates around a release. more

Oversees career strategy, team, and business affairs; coordinates releases, deals, and timelines. Bleeds you dry but a neccessary evil! more

Handles business strategy, deals, and coordination; usually earns 15–20 % of gross revenue. more

Traditional, 360, license, distribution-only, JV. Each differs in ownership, term, and revenue share. more