music
Artist BrandingCrafting a consistent identity (sound, image, tone, visuals) that communicates who you are to your target audience. more
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Music Business and Marketing
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Artist Manager RoleHandles business strategy, deals, and coordination; usually earns 15–20 % of gross revenue. more
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Music Business and Marketing
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Organized income/expense categories (royalties, advances, merch, touring, studio) for clean bookkeeping and taxes. more
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Finance, Operations and Risk Management
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CrowdfundingRaising funds from fans for albums or tours via platforms like Kickstarter or Patreon in exchange for rewards. more
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Music Business and Marketing
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Email Fan ListA direct channel to fans that outlives platforms; use sign-ups, newsletters, and giveaways responsibly under GDPR. more
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Music Business and Marketing
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Playlist PitchingSubmitting tracks to editorial or independent playlists with strong metadata, art, and description. more
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Music Business and Marketing
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Popular MusicMainstream-oriented music across styles intended for broad audiences and commercial distribution. more
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Genres, eras, slang
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Pre-Save CampaignEncouraging fans to pre-add upcoming releases on streaming services to boost first-day algorithms. more
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Music Business and Marketing
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Press KitA digital portfolio including bio, photos, music links, and contact info for promoters, labels, and media. more
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Music Business and Marketing
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Social Media CalendarScheduling regular, authentic posts to maintain engagement; combine promotional and behind-the-scenes content. more
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Music Business and Marketing
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Streaming AnalyticsMonitoring data from Spotify for Artists, YouTube Studio, etc., to refine marketing, setlists, and release timing. more
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Music Business and Marketing
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Sync LicensingGranting music use in film, TV, games, or ads for a fee and credit; often via libraries or direct pitch to supervisors. more
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Music Business and Marketing
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Tour BudgetingForecasting travel, accommodation, crew, and contingency costs; tracking per-show profit and break-even points. more
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Music Business and Marketing
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