Music Business and Marketing category
                Ad FunnelsTop/mid/bottom funnel ads from awareness to conversion; track CPA/ROAS. more 
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                                Analytics Review CadenceWeekly scan of streams, saves, watch time, CTR, geo; adapt content/ad spend. more 
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                                Artist Brand Pillars3–5 themes defining story, visuals, and voice; guide content and partnerships. more 
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                                Artist BrandingCrafting a consistent identity (sound, image, tone, visuals) that communicates who you are to your target audience. more 
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                                Artist Manager RoleHandles business strategy, deals, and coordination; usually earns 15–20 % of gross revenue. more 
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                                Audience PersonaProfile core listeners by age, interests, platforms; informs targeting and messaging. more 
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                                Collaborations & FeaturesCross-pollinate audiences; split sheets and metadata sorted before release. more 
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                                Content FlywheelLong piece → clips → quotes → behind-the-scenes; repurpose across channels. more 
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                                CrowdfundingRaising funds from fans for albums or tours via platforms like Kickstarter or Patreon in exchange for rewards. more 
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                                Email Fan ListA direct channel to fans that outlives platforms; use sign-ups, newsletters, and giveaways responsibly under GDPR. more 
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                                Fan FundingPatreon, memberships, crowdfunding; clear value, consistent delivery. more 
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                                he music industry’s most recognized awards, presented annually by the Recording Academy in the U.S. Grammys honor artistic and technical achievemen... more 
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                                Legal/Accounting BasicsLLC setup, contracts, invoicing, tax planning; keep clean books. more 
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                                Merch StrategyBundle drops, limited runs, sizes/inventory planning; align with brand pillars. more 
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                                Owned ChannelsGrow email/SMS list for direct reach unaffected by algorithms. more 
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                                Pixel & Conversion TrackingInstall pixels and conversion APIs for attribution on landing pages and stores. more 
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                                Playlist PitchingSubmitting tracks to editorial or independent playlists with strong metadata, art, and description. more 
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                                Pre-save & PitchingSet up pre-saves, pitch to editorial/user playlists, submit to blogs/media. more 
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                                Pre-Save CampaignEncouraging fans to pre-add upcoming releases on streaming services to boost first-day algorithms. more 
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                                Press KitA digital portfolio including bio, photos, music links, and contact info for promoters, labels, and media. more 
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                                Press OutreachPersonalized pitches, newsworthy angles, assets ready (EPK, photos, quotes). more 
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                                PricingTiered products (free, low, core, premium); bundles, limited editions, anchors. more 
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                                Smart LinksOne link to route fans to DSPs/merch/tickets; capture emails with incentive. more 
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                                Social CalendarPlan posts around milestones: teaser, pre-save, release, tour, BTS, UGC. more 
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                                Social Media CalendarScheduling regular, authentic posts to maintain engagement; combine promotional and behind-the-scenes content. more 
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                                Sponsorships & BrandsAlign with brands; deliverables, exclusivity, FTC disclosures, metrics. more 
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                                StorefrontChoose platform, shipping zones, taxes, returns; integrate with CRM. more 
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