Rick Beato is every musicians' "Brother from another Mother!".
Rick is by far the #1 YouTube influencer in the musical space. With 4.17 MILLION subscribers he is major league on the platform. He's a talented multi-instrumentalist who rose to fame on a viral video of his son demonstrating perfect pitch, naming correctly all notes in random chords.
But it's as a 'talking head' we all love him. He recounts with total honesty the 'story behind the story' of the music business. The rip-offs, the successes (he had a million seller country hit) and the no-BS true analysis of the cess pit that is the music industry.
Education and Professional background
Born on October 3, 1962, in Atlanta, Georgia, Rick’s childhood was steeped in the rich tapestry of musical exploration. His parents, both educators, instilled in him a deep appreciation for music from an early age.
After graduating from the University of Georgia with a degree in music theory and composition, Rick embarked on a multifaceted career in the music industry. He honed his skills as a musician, composer, and producer, collaborating with renowned artists and crafting his signature sound.
Rick’s foray into the realm of music education began with teaching at the Atlanta Institute of Music. His innate ability to elucidate complex musical concepts in a clear and accessible manner earned him widespread acclaim among students and peers alike.
He recounts the 'warts and all' journey with bands, trying to turn pro, sleeping on couches, taking minimum wages jobs to get by.
YouTube Ascendancy
In 2016, Rick ventured into the world of YouTube, launching his eponymous channel. What started as a modest endeavor soon blossomed into a global phenomenon, captivating audiences with its unparalleled depth and insight into the realm of music.
At the heart of Rick’s YouTube persona lies his unbridled passion for music. Whether he's deconstructing the harmonic intricacies of a Beatles classic or dissecting the production techniques behind a modern pop hit, Rick’s enthusiasm is palpable, infectious, and undeniably genuine. His videos serve as a virtual masterclass, empowering viewers to deepen their understanding of music theory, composition, and production.
Through his "What Makes This Song Great?" series, he unveils the hidden layers of iconic tracks, unraveling the alchemy behind their timeless appeal. From Pink Floyd's ethereal landscapes to Stevie Wonder's soulful tapestries, Rick offers a guided tour through the annals of musical history, shedding light on the genius of its architects.
Every musician wants to be on his channel. He has interviewed so many elite musicians from Joni Mitchell to Sting as well as guitarists like Brian May, Steve Vai, Larry Carlton and many others.
Cultural Impact and Legacy
Rick’s innovative approach to music education has democratized access to knowledge, empowering aspiring musicians, producers, and enthusiasts from every corner of the globe.
Moreover, Rick’s advocacy for artistic integrity and creativity has resonated deeply with his audience. In an era dominated by algorithmic playlists and manufactured pop, he champions the cause of musical authenticity, urging artists to embrace their unique voice and vision.
As Rick continues to reign supreme in the ever-expanding universe of musical YouTube, his legacy as a trailblazer, educator, and guardian of musical heritage remains firmly entrenched. Through his unwavering dedication and boundless passion, he continues to inspire a new generation of musicians to reach for the stars and explore the infinite possibilities of music.
Conclusion
Rick has opened up about his career and music industry experiences but has an eye for topical muso interests.
A very personable 'talking head' who has interviewed everyone who is anyone in the music World.
Keep it up Rick!
Gear: Fender amplifier Fender Stratocaster Fender Telecaster Gibson ES-335 Marshall Amplifier Mesa/Boogie amplifier