release planning and campaigns category

Looped visuals and vertical edits that increase completion and save rates around a release. more

Artwork, teaser clips, lyric videos, canvas/shorts, press photos, bios, clean/instrumental/TV mixes. more

Pair music with merch, tabs, stems, tickets, or lessons to increase average order value on release. more

Partnering with creators for early sounds, duet prompts, and challenges tied to your release timeline. more

From social views → email signups → store/concert conversions using incentives and clear CTAs. more

Monthly perks (demos, stems, AMAs, ticket presales) that stabilize income and deepen engagement. more

Short-run vinyl, cassettes, and signed CDs timed with release windows to drive revenue spikes. more

Submitting upcoming tracks to DSP editors via distributor portals with strong descriptions and metadata. more

Pre-commit mechanisms that signal demand and can boost day-one placements on platforms. more

Timing premieres, exclusives, and interviews; coordinating with blogs/press under agreed embargo dates. more

Singles → EP → album sequencing to build momentum, test audience response, and train algorithms. more

Releasing stems for community remixes and contests to extend the lifecycle of a single. more

Dated plan: announce, teaser, pre-save, single 1, single 2, album, tour; each with content and goals. more

Adding each new single to a growing “album” to retain streams and playlist position across drops. more