Music Glossary: artist-branding-and-release-strategy category

3–5 themes defining story and aesthetics; guide all creative and comms. more

pillars brand themes

Audio, art, credits, lyrics, ISRC/UPC, territories, pricing, preview start. more

DSP checklist submit

Awareness → subscribe → purchase → advocacy; content per stage. more

journey funnel retention

Timeline of reveals, teasers, premiere, follow-up content, and lives. more

timeline launch plan

Limited drops tied to releases; bundles drive AOV and chart eligibility. more

merch bundle drop

Email list, SMS, and community; convert social reach to owned channels. more

email owned community

Targeted curator lists, story angle, and proof points; follow-up cadence. more

playlist PR pitch

Singles → EP → album strategy; pre-saves and staggered assets. more

cadence singles EP

Lexicon, POV, and boundaries for captions, emails, press. more

voice tone copy

Logo, color, type, photo style; consistent templates for covers and posts. more

visual logo templates