Audience cohorts category

Generation born roughly from the early 2010s onward. Fully digital natives, they consume music primarily through short-form video, algorithmic play... more

Projected generation following Gen Alpha, born from the mid-2020s onward. Expected to grow up in mixed-reality environments where AI, AR, and VR ar... more

Approx. mid-1960s–early-1980s births; strong catalog/physical buyers and concertgoers. more

Approx. mid-1990s–2010s births; digital-native audience habits impact release and content strategies. more

Approx. early-1980s–mid-1990s births; heavy streaming/social usage with nostalgia purchase patterns. more