How to Promote Your Band and Land Gigs: A Comprehensive Guide for Musicians

So, you've got a band, you’re all rehearsed up, the drummer has a crappy old van. What next? You're ready to take on the world but how do you get your music out there and start booking gigs?


I know, it’s all blah, blah, blah when it comes to advice about getting gigs. But…there are time honoured strategies that work. Here they are.

In this guide, we'll cover everything you need to know about promoting your band and getting gigs. From building a strong online presence to networking with industry insiders, we've got you covered. So, grab your instrument, crank up the volume to 11, and let's dive in!

What We'll Cover:

  1. Building an Online Presence
  2. Creating Engaging Content
  3. Networking and Relationship Building
  4. Booking Agents and Venues
  5. Leveraging Social Media
  6. Getting Press and Media Coverage
  7. Collaborating with Other Artists
  8. Putting on Memorable Live Performances

Building an Online Presence:

You don’t need me to tell you having a strong online presence is crucial for any band looking to make it big. Start by creating a professional website (much better than FuckBook or Instagoon).

YOW (your own website) is where fans can learn more about your music, upcoming shows, and merch. Don't forget to optimize your site for mobile devices and integrate social media buttons for easy sharing.

Creating Engaging Content:

Hang on you say, what has social media got to do with getting gigs in the real world. It’s your CV. Content is king, especially in the music industry.

Persistence is the key

 Get and keep your fans engaged by regularly posting new content such as music videos, behind-the-scenes footage, and exclusive interviews. Get creative and showcase your band's personality to stand out from the crowd.

Networking and Relationship Building:

It’s not what you know, it’s who you know

How many times have you heard that? You’ve heard it all the time because it’s true. Networking is key to success in the music industry. Attend industry events, music conferences, and local gigs to meet other musicians, booking agents, and venue owners. Don't be afraid to introduce yourself and make connections – you never know where they might lead.

Booking Agents and Venues:

Securing gigs can be tough, but having a booking agent on your side can make all the difference. They’ll suck your blood but they are a necessary evil. You don’t know WTF you’re doing, they do. Research reputable booking agencies in your area and reach out to them with your demo, press kit, and a compelling pitch. Don't forget to target smaller venues and local festivals to gain experience and build your fanbase. Just go along, speak to the bar manager and take a punt! Don’t ask, Don’t get!

Leveraging Social Media:

Social media is a hard nut to crack but it is a powerful tool for promoting your band and connecting with fans. Maintain active profiles on platforms like Facebook, Instagram, and Twitter, and regularly share updates, photos, and videos. Engage with your followers and respond to comments and messages to build a loyal fanbase.

Getting Press and Media Coverage:

Getting press coverage can help raise awareness of your band and attract new fans. Reach out to local newspapers, magazines, and music blogs with press releases, EPKs, and demo tracks. Offer exclusive interviews and behind-the-scenes access to entice journalists and bloggers to cover your story.

Collaborating with Other Artists:

Collaborating with other artists can help expand your reach and introduce your music to new audiences. Look for opportunities to collaborate on singles, tours, and live performances with other bands and musicians in your genre. Not only will you gain exposure, but you'll also build valuable relationships within the industry.

Putting on Memorable Live Performances:

Finally, don't forget the most important part – putting on killer live performances. Practice, rehearse, and perfect your setlist to ensure you deliver an unforgettable show every time. Engage with your audience, interact with fans, and leave them wanting more. Film it and post on YouTube.


Promoting your band and landing gigs may seem daunting, but with the right strategy and determination, you can achieve success. From building an online presence to networking with industry insiders, the key is to stay focused, stay motivated, and never give up on your dreams. So go out there, rock the stage, and let your music do the talking. The world is waiting for you!